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THE ONLINE INVENTOR
-- May 2006 Issue(c)
2006 Market Launchers, Inc.
http://www.marketlaunchers.com
Editor:
Paul Niemann
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Dear
Inventor –
I’d
like to introduce you to the sequel to my popular first book, INVENTION
MYSTERIES. This one is called MORE
INVENTION MYSTERIES: 52 Little-Known True Stories Behind Well-Known
Inventions. The book is a must-read for inventors … full of interesting trivia
about
Article
# 1: “TOP
TEN INGREDIENTS for SUCCESSFUL INVENTING” by Lawrence J. Udell
Article # 2:
“If I had a nickel for every time an inventor said that!” by Paul
Niemann of MarketLaunchers.com
On
with this week’s article …
Best
Regards,
Paul
Niemann
http://www.MarketLaunchers.com
800-337-5758
217-224-8194
TOP
TEN INGREDIENTS for SUCCESSFUL INVENTING
By
1.
Believe in what you are creating, but never be blinded by the potential
for success, always remain realistic
2.
Solicit the advice of others that you trust, to assist in the design, the
research, marketing, financing, etc.
3.
Conduct extensive market research by using data bases and the reference
sections of major libraries
4.
Don’t invest a dollar until you have explored the potential and the
realistic opportunity
5.
Never fall in love with your creation, since if it could be successful,
then you may have to release it to others for commercialization
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If
you contact companies about licensing your invention, then it makes sense to get
your own web page so they can SEE WHAT YOUR INVENTION LOOKS LIKE AND HOW IT
WORKS.
MarketLaunchers.com
builds web pages for inventors, it's affordable and we're easy to work with!
Visit our site and see what other inventors are doing. www.MarketLaunchers.com
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6.
Consider the competitive advantages of your invention and how it will
positively or negatively affect the existing products
7.
Evaluate whether it is logical and feasible to go into business to make
and sell it, or license it to an existing company
8.
Never do your own negotiating in a licensing-royalty arrangement, always
hire someone with experience to represent you
9.
Always remember, if you can create one invention that may be a success
then you can also think of many more
10.
In everything you do, never let greed be your judgment factor, it will
always destroy the greatest of opportunities
#
# #
Larry
Udell is Executive Director of the
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“If
I had a nickel for every time an inventor said that!”
Paul
Niemann of MarketLaunchers.com
I
received a letter today from an inventor who said, “My invention will
revolutionize the world!” This is similar to the letters, phone calls and
e-mails which state that “Everybody will buy my invention as soon as it gets
on the market.”
If
I had a nickel for every time I heard an inventor say that, I would have, by my
estimation, approximately $17.85. In this article, I am going to explain why
this is the wrong thing to say to a potential licensee, and what you should say
instead.
FIRST,
here’s why this is the wrong thing to say. 2
reasons:
1.
They’ve heard it before because many inventors think their own
invention is the best, and it nearly always turns out to not be true.
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ADVERTISEMENT:
If
you contact companies about licensing your invention, then you should have your
own web page so they can SEE WHAT YOUR INVENTION LOOKS LIKE AND HOW IT
WORKS.
MarketLaunchers builds web pages for inventors. It's affordable and I'm easy to
work with! Visit www.MarketLaunchers.com to
see how YOUR INVENTION would look on the internet.
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2.
If the person who you say it to doesn’t believe it, then he’s
probably not going to believe anything else you tell him. And why should he, if
you’ve already undermined your own credibility?
NOW,
here’s a better approach: Be
specific and base your comments on RESEARCH that you’ve done. For example, say
something like, “Of the 50 potential customers in our market who I’ve shown
it to, 46 said that they would either definitely or probably buy it if it was
priced at no more than $19.95.”
This
is better than saying, “Everybody will buy my invention as soon as it gets on
the market” because it is based on research and because it is specific.
Sometimes it’s better to undersell than to make what sounds like an
exaggerated claim.
#
# #
Paul
Niemann runs MarketLaunchers.com, building web pages for inventors. Having your
own web page allows you to show your invention to companies when you’re unable
to present it to them in person. It can serve as your “online brochure.”
Plus, it can be seen by companies who search the MarketLaunchers.com Invention
Database for new products.
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